从一字之韵到全网刷屏，陇西高烨凭什么火？
<section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor" style=""><p style="text-align:center;letter-spacing: 0.578px;color: rgb(51, 51, 51);vertical-align: initial;"><a class="weapp_image_link js_weapp_entry" data-miniprogram-type="image" style="width:100%;max-width:100% !important;box-sizing:border-box;" data-miniprogram-appid="wx6c582e0644420141" data-miniprogram-path="pages/shopHome/shopHome" data-miniprogram-nickname="一码游甘肃" data-miniprogram-servicetype="" data-miniprogram-applink="" data-miniprogram-imageurl="https://www.lzclub.net/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/mmbiz_png/U2ViaJ6snAoicc5c1OlUictb6eCco6WgAmYlhRJBL4yDHNhkYB1kbQia1EPzWGzGtRJ1SO0Hib6c98ibo0OToCRpERXjqlfBhn07EibLpvdJeRB4Z8/0?wx_fmt=png&from=appmsg"></a></p><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; margin: 0px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">最近的陇西，被一盏灯彻底点亮。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">从朋友圈刷屏到短视频霸榜，陇西高烨已然成为人人追捧的民俗顶流。有人为它震撼的场面驻足，有人为它精湛的手艺动容，千万粉丝非遗博主江寻千（九月）也亲身探访、沉浸式演绎，让“高烨灯明，祈福安康”传遍全网。</span></p></section></section><p><br/></p><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"><section nodeleaf="" style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 653.953px; box-sizing: border-box;"></section></section><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; margin: 0px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">热闹之余，不少人也在讨论：同样是高烨，如今全国多地都有表演，为什么大家偏偏对陇西高烨、首阳高烨，尤其是王家磨高烨情有独钟？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">而在火爆出圈后，很多网友感慨：这么好的民俗，仿佛一直沉寂在民间，不为人知。事实上，王家磨高烨并非突然走红，它在当地早已声名远扬，多年来一直受到保护、传承与推广，并申报为非物质文化遗产项目。这一次，借助知名非遗博主江寻千（九月）的推广，才真正从地方走向全国，被亿万网友熟知与喜爱。</span></p></section></section><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"><section nodeleaf="" style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 653.953px; box-sizing: border-box;"></section></section><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; margin: 0px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">一字之韵：</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">读音字义里，藏着陇西的烟火气</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">网上关于“高烨”的叫法，一直没有统一答案。有人念 gāo yè，取“烨”字火光闪耀、灯火辉煌之意，契合夜社火灯影璀璨的场景；有人读 gāo yuè，写作“高月”，暗合“寺院无灯月光照”的古老诗意；也有人称作“高叶”“膏药”，追溯陇西千年药乡本源，是旧时卖药人伞灯习俗的传承。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">读音不同、写法各异，却没人刻意较真对错。大家都明白，名字只是符号，深藏其后的民俗根脉，才是最动人的底色。这份包容与鲜活，正是陇西高烨最接地气的魅力。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">破圈密码：</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">流量是东风，传承是根基</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">如果说代代相传是高烨的根，那江寻千（九月）的记录与推广，就是让它飞向全国的风。这位深耕非遗的网红博主，没有刻意包装，而是走进陇西村落，学扎灯、练步伐、随队巡游，用最真实的镜头，呈现高烨最原生的模样。她的镜头里，没有华丽特效，只有灯影流转、鼓点铿锵、步伐沉稳，把陇西社火独有的庄重与热烈，原原本本带给全网观众。一夜之间，陇西高烨从乡土社火，变成全民喜爱的非遗浪漫，无数外地人慕名而来，只为亲眼见证这盏穿越千年的灯火。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">我们深知，流量只是引子。真正让高烨站得稳、火得久的，从来不是网红效应，而是老祖宗传下来的精湛手艺，和陇西人刻在骨子里的精气神。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">匠心守艺：</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">一盏高烨灯，藏着代代手工魂</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">陇西高烨的美，始于手工，成于舞动。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">每一盏灯，都由民间手艺人纯手工扎制：选竹、劈篾、扎架、糊纸、绘图、点蜡，十几道工序，一道不省。竹篾求其坚韧，纸张求其挺括，图案求其吉祥，羊油蜡求其耐燃。老艺人带着年轻人，一扎一糊、匠心相传，把对新年的期盼与祝福，全都扎进灯里。不同于流水线制品的千篇一律，手工高烨灯盏盏有灵气。灯身绘有吉祥纹样，流苏随风轻摆，夜间点亮时暖意融融，是独属于陇西的年味。正是这份坚守传统的匠心，让高烨有了温度，更有了灵魂。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">气势撼人：</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">步伐与鼓点，撞出陇原豪迈</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">看高烨，最震撼的永远是表演。尤其是王家磨高烨，一出场便气场十足：表演者身着盛装，手持高烨灯，步伐沉稳刚劲，十字步规整有力，不疾不徐却威严肃穆，每一步都踏在仪式感上；一旁鼓点铿锵、节奏雄浑，鼓槌起落间声响震天，灯随人动、人随鼓行，队伍整齐划一，气势排山倒海。没有花哨动作，全是原生态的豪迈。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">灯光流转、鼓点铿锵、步伐稳健，一眼便让人难忘。这，就是陇西高烨独有的震撼，是西北黄土高原养出的大气磅礴。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">地域育魂：</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">全国高烨千千万，独爱陇西这一盏</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-indent: 2.125em; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">陇西高烨的火爆，从来不是偶然。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">这里是丝路药乡、千年古郡，黄土高原的厚重、农耕文明的质朴、药乡文化的温润，共同滋养了这门古老民俗。一方水土养一方技艺，陇西的风、陇西的土、陇西人的耿直热忱，全都融进了高烨的灯影与步伐里。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">说起陇西高烨，当地人有着共同的认可：首阳高烨向来特色鲜明、韵味十足，是陇西社火中亮眼的代表，而王家磨高烨，更胜一筹。从手工扎制的精细，到表演队伍的整齐；从气势呈现的恢弘，到文化传承的纯粹，王家磨把高烨做到了极致。也正因如此，它才能在全国各地的高烨中脱颖而出，成为陇西高烨的标杆，火遍全网。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">外地人夸它震撼，本地人赞它正宗。王家磨高烨，用实力诠释了什么是真正的“民间顶流”。</span></p></section></section><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"><section nodeleaf="" style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 653.953px; box-sizing: border-box;"></section></section><section style="color: rgb(62, 62, 62); font-size: 16px; text-wrap-mode: wrap; margin: 0px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><span leaf=""><span textstyle="" style="color: rgb(255, 76, 65);">写在最后</span></span></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1em; text-align: center;"><span style="letter-spacing: 1px;"><span style="font-weight: 700;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">陇西高烨的火，从来不是一夜成名。是一字多解的民间烟火，是匠心坚守的传统手工，是气势撼人的表演技艺，是地域滋养的文化根脉，再加上多年的保护传承、持续推广，以及江寻千的暖心传播，才成就了今天的火爆出圈。它不只是一场社火表演，更是陇西人的文化自信，是刻在陇原儿女骨子里的年味与传承。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">烨光流韵，守望乡愁；</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">灯火烨烨，薪火相传。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;">愿这盏陇西高烨灯，永远明亮，照见非遗新生，也照见我们最珍贵的乡土情怀。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 2; text-indent: 2.125em;"><span style="letter-spacing: 1px;"><br/></span></p></section></section><p><br/></p></section><p style="line-height: 1.5em;"><span style="color: #888888;font-size: 13px;"><span leaf="">来源 | 陇西文旅</span></span></p></section></section></section></section></section><link rel="stylesheet" href="//www.lzclub.net/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_Xou" id="wcn_editor_css"/>
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